Up until 2009 individuals were known to keep web logs that were journals about personal subjects and opinions. Eventually the web log morphed into what we now call a blog and has become more than just individuals talking about food, babies, fashion, and a general day in the life of...


The blog is now a powerful marketing tool for professional firms, small businesses, and consultants.


Blogging helps you cultivate an image of authority and knowledge that creates trust with your clients and potential clients. Blogging allows you to answer questions and provide information that your clients are searching for.


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The Evolution of Blogging