DIY Your Marketing Plan

In this toolkit I am assuming you are starting from scratch. Within this toolkit you will find several items to help you market your business. Marketing plans are personal and dynamic. There is no magical formula that will guarantee results. It takes a bit of trial and error, as long as you are consistent you can figure out what will work.

Defining the Tools you Need

How Well Do You Know Your People?

I'm including a buyer persona because some business owners like to create a few profiles. I have created many buyer personas with my clients over the years. To be honest with you, they end up on the shelf collecting dust. Now, I'm going to say something that is a little unconventional... consider the possibility that you do not know who your target client is... Read More

Develop a Website

Map out what you want to say and how you should say it. The most important part of developing a website is user experience. Clean designs get the most attention. Using Wix can make it easy to DIY your website. Here is what you need to know to get started.

Websites are great marketing tools. Just because you create a website does not mean anyone will see it. The first step in creating a website is to figure out what platform works best for you. Here is a breakdown of what you need to consider before deciding on your website platform.